adwords editor lets users do all of these

This one baffles me and took forever to figure out how to solve. The Incredible Multiplying Ad (and Keyword) I’ve spent quite a bit of time with Editor and have identified workarounds for some common problems that plague both hardened vets and green newbies. Even those of us who work in AdWords every day often scratch our heads at Editor’s puzzling glitches and odd design features. And the ability to work on campaigns offline is clutch.īut let’s not kid ourselves: it’s not the most intuitive piece of software ever built. Without it, making bulk changes would be terribly complicated. It’s the cause of, and solution to, many of my paid search headaches. It’s far easier to have your code spit out an ad and then pass it onto someone for polishing up.I have a complicated relationship with AdWords Editor.

Getting it 100% right is a far bigger problem.

It’s just about merging the product name into some text. Getting the automated advert writing 90% right is fairly easy. After that you need to add extra keywords if needed and probably extra adgroups over time. That’ll give you the basic structure fairly quickly. Foreach adgroup create an exact and phrase match keyword with the product name.Foreach adgroup create one text advert with the landing page url set.Get a list of all the products from the store (using an API,.I’ve built several automated Google AdWords creation tools over the last couple of years using this approach. You’ll get this spec by exporting a campaign using AdWords Editor and looking at the file. Alternately if you just wanted to use regular AdWords you could create a CSV file that matched the AdWords Editor file import spec.

Adwords editor lets users do all of these